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Introduction

Time of change

Spending years in the accommodation industry we have all of the changes we thought possible, but the last year  been unimagineable.

we have witnessed a great deal of change in the industry and we see the challenges hoteliers face every day. They deal with constant operational pressure, a rapidly changing landscape and a highly competitive marketplace.

 

Combine that with a multitude of software and technology vendors saturating the market, all pedalling that ‘their solution is the best’.


We put this report together to help hoteliers understand there is more to growing your hotel business than just adopting new tech. While tech is good, in and of itself, it needs a driver, it requires broader thinking and someone to connect all the moving parts together into a cohesive strategy.


The Top 9 Causes of Booking Leakage in your Hotel, is an introduction to this mindset and we trust you will find it valuable.

Paid search

On the first page of Google you’ll typically find the first 4 spots at the top of the page belong to advertisers using Google AdWords. You’ll also notice that these spots are dominated by all the big players such as Expedia, Booking.com and Trivago etc.

So, unless you have deep pockets, perhaps not worry about that just yet. However if you have a particularly unique search term you can leverage into, then it can be worth bidding with a limited monthly budget to compete in this space.

The good news is that 90-95% of consumers are awake to the fact that these top four spots are in fact Ads and as a result, trust is low and only a few people click onto these placements.

So, you’re probably not missing too much here. Some properties which are in unique situations with low competitive bidding, may consider this as a strategy.

Fine Food Cuisine

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The Perfect Surrounding

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Fine Food Cuisine

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The Best Experience Ever

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Chris Jones
Travel Blogger

Savour Your Next Holiday