After 25 years in the travel industry I decided enough was enough…
Google changes algorithm and emphasis is on quality.
Google’s algorithm is getting better at recognizing content with the most relevant and reliable information. By 2022, expect that SEO ranking’s will be more competitive with providing high-quality content that is helpful to internet users. … Google will also identify the reliability of the link inserted on the content.
Reference Article from Growth99
accommodationbutton.com has obtained #1 on GOOGLE, #1 on BING and many other search engines in Australia
Search terms such as –
“Book accommodation direct” – “Book direct accommodation” – “Accommodation direct” AND MANY MORE. We want you to join us.
Aussie company launches new direct booking site to support local communities!
Booking direct with the hotelier has never been easier -Queensland based Aussie company removes all commissions from hotel bookings. The result being : –
- Better value to client.
- Money stays in the community they are staying in.
- Easy to manage bookings
- Free cancellations (some terms apply)
OTA's gouge millions out of Australias tourist industry.
Up-to 30% of the money from every booking that is being made is not even coming into Australia.
There is no tax being paid on it and it is not deemed as income earned for Australia,
It is being siphoned off overseas by a “FAT CAT”.
How is this happening?
Back in the late 90’s before the internet had gained the popularity it has today, online booking sites started to show up. Initially they got very little use as people were reluctant to book online and faxes and telexs worked so well. No one had websites or booking software as it was all too expensive.
It was during this time that the OTA’s gained huge popularity by offering accommodation outlets a new way of attracting customers.
It was easy enough to do as a hotelier you would simply load your information up throw some photos on and you were ready to go.
If you got a sale the OTA got 2 or 3% initially.
As time moved on and these sites became popular with “bookers” the commissions paid increased accordingly until you have today where upto 30% of your money goes to the OTA.